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Transform blonde from dull to dazzling. John Frieda Sheer Blonde Brilliantly Brighter Shampoo cleanses and creates a shimmery pearlescence on blonde strands. With Proprietary Light Reflecting Technology and Crushed Pearls, this shampoo improves light reflection to reveal a more reflective blonde.

How to Use John Frieda Sheer Blonde Brilliantly Brighter Shampoo:

Gently massage into wet hair, lather and leave on up to 1 minute. Rinse well. For optimal brightening, use each time you shampoo. Follow with Sheer Blonde Brilliantly Brighter Ultra Illuminating Conditioner.

About John Frieda

More than 30 years ago, the John Frieda brand was created with the opening of an exclusive London hair salon. Today, the John Frieda hair care and styling range represents this salon heritage - products that target specific problems and deliver salon-caliber results you can see and feel, but that can be achieved at home.

John Frieda products are fueled by an understanding of what makes each individual hair type unique: what makes blondes brighter, brunettes shine, and frizz an ancient memory? To help your hair meet its perfect match, the solution has to be tailored to what your hair needs. Isn’t it time you had the hair you’ve always wanted?