EXTRA HOLD HAIR GEL: This hair gel features micro-emulsion technology for great extra hold, shine & conditioning with up to 3X less breakage & with no wax, no flaking, & no drying alcohol!
EASY TO USE: Our Extra Hold hair gel provides a flake-free conditioning strong hold for textured hair. It tames frizz & flyways for smoother hair. It's easy to apply & can be used on wet or dry hair.
LET'S JAM: This range of gel conditions and shines and is great for styling, braiding, smooth edges, & twisting, with no drying alcohol
UNIQUE LOOKS: We help people of color celebrate unique looks & styles with an array of treatments, colors & styling products for all hair types: curly, wavy, natural, relaxed, transitioning & more.
SOFTSHEEN-CARSON: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products & services specially designed for their needs.