Binding:

Paperback

Brand:

EAN:

9781603866361

Label:

Merchant Books

Manufacturer:

Merchant Books

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Size:

Warranty:

This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business

Ogilvy on Advertising

The Boron Letters

The Ultimate Sales Letter: Attract New Customers. Boost Your Sales.

The Robert Collier Letter Book: Fifth Edition

How to Write a Good Advertisement: A Short Course in Copywriting

Confessions of an Advertising Man

CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition

The Adweek Copywriting Handbook

Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)