Binding:

Paperback

Brand:

McGraw-Hill Education

EAN:

9781259913747

Label:

McGraw-Hill Education

Manufacturer:

McGraw-Hill Education

Model:

Size:

Warranty:

NOTE: This book does not include access code

Strategic Management, 3e by Frank T. Rothaermel continues to synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. This approach not only offers students a learning experience that uniquely combines rigor and relevance, but it also prepares them for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. Examples profile the products and services of companies that students are familiar with such as Facebook, Google, Starbucks, Apple and Uber. In its characteristic single, strong voice, Strategic Management provides students with the foundation they need to understand how companies gain and sustain competitive advantage, as well as how to become managers capable of making well-reasoned strategic decisions.

OneBook...OneVoice...OneVision

Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing)

Multinational Business Finance (14th Edition) (Pearson Series in Finance)

Business and Society: Stakeholders, Ethics, Public Policy (Irwin Accounting)

Miller's Bolt: A Modern Business Parable

Framework for Marketing Management (6th Edition)

The 8 Dimensions of Leadership: DiSC Strategies for Becoming a Better Leader (Bk Business)

International Management: Managing Across Borders and Cultures, Text and Cases (9th Edition)

Project Management: The Managerial Process (Mcgraw-hill Series Operations and Decision Sciences)

Financial Institutions Management: A Risk Management Approach

What I Didn't Learn in Business School: How Strategy Works in the Real World