Binding:

Paperback

Brand:

imusti

EAN:

9780141016405

Label:

Penguin Books

Manufacturer:

Penguin Books

Model:

Size:

Warranty:

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Leaving Microsoft to Change the World: An Entrepreneur's Odyssey to Educate the World's Children

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Tribes: We Need You to Lead Us

This Is Marketing: You Can't Be Seen Until You Learn to See

The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

Linchpin: Are You Indispensable?

The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

Originals: How Non-Conformists Move the World

Permission Marketing: Turning Strangers into Friends and Friends into Customers